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Thursday, July 28, 2016

iPhone SE Demand Outstripped Supply Last Quarter, Says Tim Cook

iPhone SE Demand Outstripped Supply Last Quarter, Says Tim Cook

HIGHLIGHTS

  • iPhone SE demand outstripped supply in the last quarter
  • Apple has now been able to achieve demand/ supply balance
  • Apple says iPhone SE is not cannibalising sales
Apple reported its latest quarterly earnings on Tuesday where it announced that global iPhone sales were marginally above expectations. Apple said it sold 40.4 million iPhone units in the April-June quarter, down 15 percent from the year-ago quarter but slightly more than the average analyst forecast of 40.02 million. iPhone sales in India were up 51 percent.
The newest member of the iPhone family, the iPhone SE, contributed its fair share to the healthy performance across the globe and demand for the smaller iPhone outstripped supply through the quarter, Apple CEO Tim Cook explained on the earnings call.
"We had a very successful global launch of iPhone SE, and demand outstripped supply throughout the quarter," Cook said. "We brought on additional capacity and were able to achieve supply/ demand balance as we entered the September quarter."
Cook added that the iPhone SE was seeing strong demand across all markets.
"Our initial sales data tells us that the iPhone SE is popular in both developed and emerging markets, and the percentage of iPhone SE sales going to customers who are new to iPhone is greater than we've seen in the first weeks of availability for other iPhones launched in the last several years," he added.

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