I don't know quite why this e-ink-based fitness tracker stood out for me; possibly because it looks like what I think a fitness Swatch should look like (rather than what they do look like). The Withings products look simple with a clean, somewhat whimsical design. They just make me smile. Still won't make me join the tracker craze, though. The Go will be available in the first quarter of this year and will cost $70 in the US. International prices aren't available yet, but the price roughly converts to £50 or AU$100.
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